Don't Just Roll the Dice
A usefully short guide to software pricing
Book Details
| Author | Neil Davidson |
| Publisher | Red Gate |
| Published | 2009 |
| Edition | 1st |
| Paperback | 74 pages |
| Language | English |
| ISBN-13 | 9781906434380 |
| ISBN-10 | 1906434387 |
| License | Open Access |
Book Description
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.
Neil Davidson is co-founder of Red Gate Software. Redgate was founded in 1999 and now employs some 275 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for seven years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
This book is published as open-access, which means it is freely available to read, download, and share without restrictions.
If you enjoyed the book and would like to support the author, you can purchase a printed copy (hardcover or paperback) from official retailers.
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